Interactive Course — Free for a Limited Time
The Executive Brand
Blueprint
Build your executive brand in six steps: diagnose where you stand, craft your story, optimize your LinkedIn, build your content engine, grow your network, and connect it to revenue.
No credit card. No catch. 6 modules and 24 templates, free for a limited time.
Is This You?
Who This Is For
The Blueprint is built for a specific type of professional.
Playbook Graduates
You completed the free Executive Visibility Playbook and want to go deeper with a comprehensive system that covers every angle of executive branding.
Systems-Oriented Leaders
You want a systematic, structured approach to building your brand. Not random tips, but a proven framework you can follow from start to finish.
Self-Paced Learners
You prefer to work on your own schedule, at your own pace. No live sessions required. Just open the next module when you are ready and build as you go.
The System
6 Modules. Every Tool You Need.
Each module builds on the last, taking you from diagnosis to a fully operational executive brand.
Brand Diagnostic Suite
- Executive Brand Maturity Assessment
- Brand Archetype Identifier
- Competitive Positioning Map
- Authority Gap Analysis
Outcome: Know exactly where you stand.
Narrative Architecture
- Origin Story Builder
- 3 Narrative Pillars Deep-Dive
- Messaging Hierarchy Template
- Signature Framework Creator
Outcome: A coherent story system.
LinkedIn Profile Mastery
- Section-by-section optimization
- Headline A/B testing
- About Section copywriting
- Featured Section strategy
Outcome: Profile becomes a conversion engine.
Content Operating System
- 30-day content calendar
- 12 post templates
- 50+ hook formula library
- Carousel templates
Outcome: Never face a blank screen again.
Engagement & Growth
- Strategic commenting SOPs
- DM scripts
- Networking framework
- Speaking/podcast pitch templates
Outcome: Systematic visibility beyond posting.
Conversion Architecture
- LinkedIn-to-pipeline funnel builder
- Lead magnet creation guide
- Email nurture sequence templates
- Monthly metrics dashboard
Outcome: Content becomes clients.
Everything Inside
What You Get
One purchase. Lifetime access. Every template and framework you need to build, grow, and monetize your executive brand.
Sneak Peek
Preview What You Get
Real templates and frameworks from inside the Blueprint. Not placeholders. Not theory. Tools you will use on day one.
Brand Diagnostic Suite
Brand Maturity Assessment
25-question scored assessment across 5 categories. Know exactly where you stand.
Brand Archetype Identifier
Discover which of 6 executive archetypes you are. Content themes and formats mapped to your type.
Competitive Positioning Map
2x2 Visibility vs Authority matrix. Map 5 competitors and find your positioning gap.
Authority Gap Analysis
Current state vs desired state comparison with a 90-day action plan to close the gap.
Narrative Architecture
Origin Story Builder
4-part framework: Catalyst, Struggle, Breakthrough, Mission. Write your 200-word origin story.
3 Narrative Pillars
Deep-dive worksheet for your 3 content pillars with proof points and 15 content ideas.
Messaging Hierarchy
Primary message, supporting messages, proof points, and elevator pitches (30s, 60s, 2min).
Signature Framework Creator
Name your method, structure the steps, create visuals. Two complete examples included.
LinkedIn Profile Mastery
Headline A/B Testing
5 headline formulas with a 2-week A/B test protocol and tracking worksheet.
About Section Copywriting
5-part formula with line-by-line template. Two complete examples (VP Sales, CTO).
Featured Section Strategy
What to feature, priority order, custom thumbnail specs. 4-item planning template.
Full Profile Optimization
Section-by-section checklist for all 10 LinkedIn profile sections with before/after examples.
Content Operating System
30-Day Content Calendar
Day-by-day calendar with 6 content types assigned. Fill in your topics and publish.
12 Post Templates
Fill-in-the-blank templates: authority, story, framework, contrarian, case study, and more.
50+ Hook Formulas
Organized by category: Contrarian, Story, Data, Framework, Engagement. Never face a blank screen.
Carousel Templates
5 carousel frameworks with slide-by-slide templates. How-To, Myth-Buster, Checklist, and more.
Engagement & Growth
Strategic Commenting SOPs
The VIPS method, 10 comment templates, target list builder, and daily 15-minute routine.
8 DM Scripts
New connection, reconnection, collaboration, podcast pitch, speaking request, and more.
Networking Framework
The 5-5-5 method: 5 peers, 5 prospects, 5 aspirational connections. Monthly calendar included.
Speaking & Podcast Pitches
3 pitch templates, 3 bio lengths (50/100/200 words), and topic suggestion format.
Conversion Architecture
LinkedIn-to-Pipeline Funnel
7-stage funnel map: Content to Profile to CTA to Lead to Email to Call to Client.
Lead Magnet Creation Guide
5 lead magnet types for executives. Selection framework, creation checklist, distribution strategy.
Email Nurture Sequence
5-email welcome sequence with subject lines, body templates, CTAs, and timing cadence.
Monthly Metrics Dashboard
Track 7 core KPIs. Monthly review questions, goal-setting, and quarterly trend tracker.
24 templates and frameworks across 6 modules. Lifetime access included.
Questions
Frequently Asked Questions
Ready to Build?
Get the Executive Brand Blueprint
6 modules. 20+ templates. A complete system to build, grow, and monetize your executive brand on your own schedule.
No credit card. No catch. Free for a limited time.